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Aave Introduces the Aave Will Win Framework

Twitter icon  •  Published 2 hours ago on February 13, 2026  •  Hassan Maishera

On Wednesday, Aave Labs announced via X that it has proposed the Aave Will Win Framework.

Aave Introduces the Aave Will Win Framework

On Thursday, Aave Labs announced via X that it has proposed the Aave Will Win Framework. This is a new alignment framework that directs 100% of product revenue to the Aave DAO treasury under a token-centric model.

This commitment includes revenue from all Aave-branded products:

  • http://aave.com

  • Aave mobile app

  • Aave Card

  • Aave Pro

  • Aave Kit

  • Aave Horizon

If approved, this proposal would introduce several net new revenue streams to the DAO. The product layer is one way to increase the DAO’s revenue. The protocol layer, powered by Aave V4, is another.

This proposal also outlines V4’s new monetization features that allow the protocol to capture more value while seeking to ratify V4 as the DAO’s strategic direction. Lastly, the proposal asks the DAO to fund Aave Labs’ development and growth and presents a future foundation to govern and protect the Aave brand.

Aave protocol is a decentralized, open-source, and non-custodial money market protocol. Depositors earn interest by providing liquidity to lending pools, while borrowers can obtain overcollateralized loans by using the liquidity from these pools. AAVE is trading at $110.80 per token, up 1.0% in the last 24 hours. 

 

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Hassan Maishera

Hassan is a Nigeria-based financial content creator that has invested in many different blockchain projects, including Bitcoin, Ether, Stellar Lumens, Cardano, VeChain and Solana. He currently works as a financial markets and cryptocurrency writer and has contributed to a large number of the leading FX, stock and cryptocurrency blogs in the world.