Hassan Maishera
Playnance has made its first public announcement, introducing itself as a Web3 infrastructure and consumer platform company.
In a press release shared with Cryptowisser, the company said it has been operating a live ecosystem focused on onboarding mainstream Web2 users into on-chain environments.
Playnace Serves as a Web2-to-Web3 Gaming Infrastructure Layer
Playnance stated that it functions as a Web2-to-Web3 gaming infrastructure layer, integrating with more than 30 game studios and enabling the conversion of thousands of games into fully on-chain experiences. The integration is done with all gameplay actions executed and recorded on-chain.
The company has been around since 2020 and has spent several years developing and operating its technology and consumer platforms without public exposure.
Currently, Playnance’s products are built to let users participate in on-chain systems without needing to understand blockchain mechanics, using familiar Web2 interfaces such as standard account creation and login flows, while the underlying blockchain functionality runs seamlessly in the background.
The company added that its live platforms currently process approximately 1.5 million on-chain transactions per day and serve more than 10,000 daily active users. Furthermore, most of its users originate from Web2 environments and onboard without using traditional crypto-native tools such as external wallets or manual key management.
Playnance also revealed that the ecosystem by G Coin is currently under pre-sale mode and available on its official website. The company operates a wide range of consumer-facing platforms that serve as proof points for this approach, including PlayW3, Up vs Down, and more.
Thanks to Playnance, these platforms run on shared on-chain infrastructure and wallet systems, enabling users to move across products without repeating onboarding processes.
While commenting on the announcement, Pini Peter, CEO of Playnance, stated that,
“Our focus was on building systems that people could use without needing to understand blockchain mechanics. We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.”
Playnance added that its infrastructure is designed to support high-volume consumer activity and continuous on-chain execution. It also has plans to continue expanding its ecosystem based on observed user behavior and platform performance rather than speculative adoption models.
Playnance is a Web3 infrastructure and consumer platform company founded in 2020. The company develops and operates live, non-custodial, on-chain platforms designed to enable mainstream users to interact with blockchain systems through familiar Web2 experiences. Playnance focuses on reducing friction between user behavior and on-chain execution by operating consumer products at scale.
