BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...      BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...      BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...      BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...      BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...      BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...      BTC Fetching...      ETH - Ethereum ETH Fetching...      BCH - Bitcoin Cash BCH Fetching...      LTC - Litecoin LTC Fetching...      XRP - Ripple XRP Fetching...      BNB - Binance Coin BNB Fetching...      EOS - EOS EOS Fetching...      XLM - Stellar XLM Fetching...      ADA - Cardano ADA Fetching...      TRX - TRON TRX Fetching...     
IEO Guide

Guide on How To Conduct a Successful IEO

Posted on

This guest post from Eduard (marketing manager at Shortex) is an IEO Guide, explaining important steps in any successful IEO.

IEOs (Initial Exchange Offerings) are on an incredible rise right now. Projects that don’t have a giant budget for self-sustained fundraising are able to get enough money to develop MVP, gain traction or even release a working product with the help of IEOs.

IEOs are a great tool to scale businesses through secure fundraising. However, a lot of really promising projects fail to raise anything at all, because they don’t understand the process or simply hope that the exchange will nail this process themselves.

Having reviewed with more than ten crypto startups who were able to successfully close their fundraising rounds at such IEO Launchpads like Huobi, Coineal, CoinBene, and SHORTEX, we would like to share our insights about what it takes to conduct a successful IEO.

IEO Guide Step 1: Your product comes FIRST

ICOs (Initial Coin Offerings) were the Klondike for scammers. With tens of thousands of investors and crypto enthusiasts being fooled, the whole crypto community has become way more cautious and thoughtful with their money.

So it really doesn’t matter how much work you put into the marketing if your project is not relevant. You must have a strong idea before even contemplating to launch an IEO.

If it’s another e-commerce platform or messaging app, you probably have to think twice before launching. Only groundbreaking and truly innovational projects usually find success.

Build a community

As obvious as it is, any IEO Guide would not be complete without this recommendation. Somehow a lot of startups still rely on the community of the exchange. Even if it’s a huge exchange like Binance, don’t take anything for granted. Startups have to keep in mind that the major part of any exchange’s community is traders. They’re just trading BTC, ETH, LTC and other big cryptocurrencies.

Before fundraising through IEO, get at least 100 genuine supporters. Use PR and reach out to people via good-quality SMM. Always focus on quality instead of quantity.

In order to execute a decent promotional campaign, startups need to create  a marketing journey. At first, your potential investor sees a post about the project from an influencer. Then he sees a mention of your product in his favorite media. When he will see your targeted ad this time, it will be something familiar for him and chances are he will click the ad. It is all about these 3-4 connections. This is when true ‘marketing magic’ begins to work.

No need to spend thousands of dollars on random youtube bloggers and banners. Every penny should be spent wisely.

Don’t abuse airdrops and bounty programs

Even though airdrops and bounty programs have proven themselves as a decent tool to create traction and activity, it’s a double-edged sword that can easily be turned against you in the future.

Your community chat will turn into an ‘airdrop chat’, where everyone is begging for tokens. It will leave a really bad ‘aftertaste’ if a genuine supporter comes in.

Don’t put all your eggs into one basket

Instead of choosing one extremely expensive IEO launchpad, go for several cheaper ones. That way you will save some money and have a chance to reach a far bigger audience.

Diversification is always good. Keep in mind the geography of the Launchpads. Use one with an Asian audience and one with a more English-speaking audience.

Use Private Sales

Private Sale is a secret tool that often gets the job done. Choosing a Launchpad with an exclusive base of investors is a game-changer.

As for our practice, 70% of the successful fundraising can be attributed to Private Sales.

Go global

Don’t focus only on the English-speaking community. Hiring several community managers from Russia and China can be a super-cheap and valuable investment.

Get Free advice

It really hurts my feelings when a good project fails to raise funds due to some marketing mistakes. Wherever you can receive free advice, take it.

***

DISCLAIMER

The views, the opinions and the positions expressed within guest posts such as this one are those of the author alone and do not necessarily represent those of https://www.cryptowisser.com/ or any company or individual affiliated with https://www.cryptowisser.com/. We do not guarantee the accuracy, completeness or validity of any statements made within this article. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author. Any liability with regards to infringement of intellectual property rights also remains with them.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest blog posts

View all →
Essential Tips Before You Trade Bitcoin

Essential Tips Before You Trade Bitcoin

Posted on August 23, 2019

With Bitcoin’s growing popularity, trading in it can bring more profit. However, the process of how to trade Bitcoin is not necessarily easy. You need to get a hold of some of the essential tools available in the market. Aside from your knowledge, taking advantage of investment strategies are also crucial. If you want a … Continued

Keep reading
Why Canada Is One Of The Leading Crypto-Nations

Why Canada Is One Of The Leading Crypto-Nations

Posted on August 12, 2019

While the US and the UK remain the key players in the crypto scene, one nation which is fast making a name for itself is Canada. Canada has recently emerged as a leading crypto nation. It has managed to position itself directly behind both the US and the UK in the rankings. Canada’s high speed … Continued

Keep reading
What is crypto mining malware?

What is crypto mining malware?

Posted on July 28, 2019

A crypto mining malware uses your laptop, computer, smartphone or any other connected device to mine for cryptocurrencies. It uses your CPU and hardware to perform mining, leading to an overuse of the hardware resources. In worst cases, the overuse can lead to increased energy consumption and permanent damage to the device or machine. Cryptocurrencies … Continued

Keep reading