For over a decade now, the promise of merging blockchain technology and finance has hovered between speculation and science fiction. The talk of real-world asset tokenization, smart contract-enforced compliance, seamless equity transfer, and regulated tokenized assets has all been mere discussions at crypto conferences globally. Well, that changed in Spain on Friday, July 11, 2025, when the Spanish National Securities Market Commission otherwise referred to as CNMV registered the country’s first fully regulated on-chain security token with URSUS-3 Capital acting as the ERIR (Entity Responsible for Registration and Records). 

At the moment, the future of asset tokenization is no longer theoretical, it is now in practice and accessible to investors in Spain. 

Beself Brands’ Pioneers RWA Tokenization with BeToken 

Beself Brands is a leading e-commerce operator with brands like Beeloom, Playkin, McHaus, Greencut, and Fitfiu under it. With an annual valuation of over €21 million and headquartered in Valls, Tarragona, this company has launched BeToken, the very first regulated digital asset in Spain and one of the few in the globe. 

The launch was a defining moment for the Western European country and the continent at large, setting an impressive precedent for the future of tokenized assets. 

BeToken is proof that blockchain-enabled securities are not simply experiments but are a sustainable upgrade to capital markets. It represents a shift in how companies can raise capital as well as how individuals can actively participate in a company's growth no longer as fans but as shareholders. 

“We want people who use our products to also be part of our story. BeToken is how we connect community and capital,” 

— Says the company

For a long time, the discussions around cryptocurrencies have always been about volatility and trading. Beself Brands, through BeToken, is changing the narrative, delivering something tangible; real equity in a thriving company, dividends, governance rights, and a transparent report of all of the company's activities. Each BTK is a share of the company, fostering genuine ownership while aligning community interest with the Beself Brands trajectory. 

“This is more than just a token. It’s proof that innovation and regulation can work together—and that anyone can be part of the value they help create,” 

— The Beself Brands team says 

BeToken's launch is a great milestone for Europe that cannot be overstated. As the first live regulated investment opportunity in Spain, it demonstrates vividly the possibility of merging traditional finance with blockchain technology. 

Spain's Progressive Laws that Gave Birth to BeToken 

BeToken dispels middlemen, paperwork, and all of the other existing barriers to investment, allowing anyone to effortlessly invest in a growing company from their phone or computer in a few clicks. While CNMV filed BeToken's launch under number 2025070482, Law 6/2023, a new legal reform that allowed Spanish companies to represent shares via DLT/ blockchain, enabled Beself Brands to tokenize its equity. Law 6/2021, a revised text of the Companies Act that exempts public companies under €8 million from filing a formal prospectus, also accelerated BeToken's launch. 

BeToken's Technical Infrastructure 

Besides having a strong traditional regulatory structure, BeToken was built on the Polygon network which adds extra layers of seamlessness and security. BTK runs on the ERC-3643 token standard that allows on-chain compliance, transfers only to verified investors, conducts AML/KYC checks, pausing/freezing of accounts until regulatory verifications have been conducted, and ensures issuer-controlled operations. 

For security, BeToken leverages; 

• URSUS-3 Capital which supervises token registration, ensuring transparency and regulatory alignment 

• ONYZE provides digital custody solutions safeguarding tokens and users’ identities 

• Token City offers a sustainable infrastructure for issuing tokens and managing investor onboarding 

• Unknown Gravity oversees the branding and communication aspect of the platform, ensuring that potential investors have access to easily understandable information 

BeToken Tokenomics 

There is a total supply of over 17 million BTKs, and according to the team, over 2 million have been set aside for the July 24, 2025, phase 1 sale. To buy BeToken, prospective investors must follow these simple steps; 

• Step 1; Complete KYC/AML identity verification 

• Step 2; Select from available tokens and invest using Euros. All tokens are issued on-chain 

• Step 3; After successfully purchasing tokens, investors will receive a real-time portfolio for monitoring their balances, transfers, as well as Beself Brands company updates. 

Beself Brands, through BeToken, has opened a new way for companies in Spain to seamlessly tokenize their equity, simplifying the investment process while adhering to strict regulatory requirements.