Nikolas Sargeant
The Chiliz team announced via X on Tuesday that Olympique de Marseille has become the latest to join the Fan Token® digital assets network of 60+ global sports teams, including leading French football clubs, Paris Saint-Germain and AS Monaco.
Through this joint partnership, Marseille fans all around the world will be opened up to the Fan Token digital asset ecosystem consisting of 60+ partners including Manchester City, FC Barcelona and Juventus, as well as prestigious national teams such as Spain, Italy and Portugal.
Fans will be given exclusive opportunities to play at the CEPAC Vélodrome, visit the training centre with club legends or attend virtual meet-and-greets with players. Fans will also be able to vote on binding polls to influence club decisions as well as redeem signed match-worn merchandise.
To date, French Fan Token holders have redeemed almost 4,000 rewards and experiences via their Fan Token digital assets of their favourite teams, as Marseille joins the likes of leading French clubs and early adopters, Paris Saint-Germain and AS Monaco, which launched their tokens in 2020 and 2022 respectively.
Chiliz is the native token of Chiliz Chain, the Layer-1 blockchain for Sports and Entertainment. It also powers the Socios.com Wallet, the leading fan engagement platform where fans can engage with their favorite sports and entertainment brands through Fan Tokens.
At its core, Fan Token Play introduces “mint and burn” mechanisms in which Fan Tokens are minted in response to team losses and burned (removed from supply) in response to wins, shifting Fan Token supply from a static to dynamic model based on match results.
Fan Token Play will offer a refreshing new way for fans all around the world to connect with their clubs and acts as a utility upgrade to Chiliz’s existing Fan Token engagement and rewards proposition consisting of voting rights on club decisions, access to rewards including ticketing, merchandise and money-cant-buy experiences via its Socios.com fan engagement platform.
Within the Socios.com Wallet, fans can use their Fan Tokens to vote on governance polls, redeem rewards such as signed merchandise and VIP match tickets, and get access to unique physical and digital experiences. For sports clubs and associations, Fan Tokens offer a way of connecting with their fans and unlocking new revenue streams.
Chiliz has partnered with some of the world’s most iconic sports brands — including FC Barcelona, Manchester City, Juventus, and Paris Saint-Germain — and continues to expand into esports, gaming, and broader entertainment verticals.
Chiliz (CHZ) is a digital currency for sports, e-sports, and entertainment platforms and is adaptable across a wide range of industries. It aims to foster a blockchain ecosystem built for sports and entertainment.
Every sporting organization using the Chiliz technology has a limited supply of Fan Tokens that are offered at an initial FTO (Fan Token Offering). These tokens are offered on a first-come, first-served basis, with the opening price and fully diluted market cap disclosed by Chiliz beforehand. The native CHZ token is used to purchase Fan Tokens and acts as the platform’s internal currency. CHZ has added 2.2% to its value in the last 24 hours and is currently trading at $0.01635.
