On Thursday, the Hedera team announced via a blog post that it has entered into a multi-year partnership with McLaren Racing.
Hedera will become an Official Partner of the McLaren Mastercard Formula 1 and the Arrow McLaren IndyCar Team. The partnership will connect real-world racing environments with Web3 infrastructure to deliver new fan engagement experiences and officially licensed digital activations.
Through the collaboration, fans will have access to a new programme of digital experiences designed to bring them closer to the team. Built on Hedera, these activations will benefit from the trust, security, and credibility of the network.
Hedera branding will feature on the McLaren Mastercard Formula 1 Team car, as well as driver race suits. It will also feature on the No. 6 and No. 7 Arrow McLaren Chevrolets, and Arrow McLaren team kit.
Hedera Hashgraph is a distributed public ledger infrastructure. According to the team, it offers significant improvements over existing blockchains in five areas: performance, security, governance, stability, and regulatory compliance. HBAR is trading at $0.1090 at press time, down 1.3% over the last 24 hours.
Hassan Maishera