Hassan Maishera
The Avalanche Foundation announced via a blog post on Wednesday that the Coachella Valley Music and Arts Festival has launched Coachella Quests, a new Avalanche-powered loyalty game that will reward festival-goers for participating in virtual and physical Coachella experiences.
With this latest development, Coachella Quests is using Web3 to broaden the festival experience, blending IRL and digital, and increasing fan engagement while driving long-term loyalty.
Fans can now discover the Canvas Explorer Guide and create a Canvas Card, which serves as their unique passport and chronicle of experiences across the Coachella Canvas.
As fans complete Quests, they will earn digital Stamps (NFTs) and associated Points (XP) that can unlock access to exclusive prizes and festival experiences, such as a mystery merch box, access to VIP lounges, unreleased music, and much more. Integration with the OpenSea Wallet provides users easy access to collect their rewards inside Canvas Quests, Avalanche added.
Avalanche is an open-source platform for launching Decentralized Finance (DeFi) applications and enterprise blockchain deployments in an interoperable, highly scalable ecosystem.AVAX is down by 2% so far today and currently trades at $46.74 per coin.
