Mark Weaden
Sportswear apparel giants Adidas Originals have partnered with Ready Player Me, a personality-based AI-generated avatar creation platform active across 1500 apps and games. The two collaborated on the project to celebrate the arrival of the brand’s Ozworld shoe collection, which will bring digital versions of the sneakers to life and allow users to try and purchase them as unique avatars.
The brand will launch the digital collection on April 8th, with the first collection of avatars arriving on April 28th across the metaverse.
