Nikolas Sargeant
Trump Media & Technology Group (TMTG) is planning to introduce a utility token and digital wallet for its Truth+ streaming platform, according to a shareholder letter from CEO Devin Nunes on Tuesday.
The proposed token would initially function as part of a rewards program allowing subscribers to pay for Truth+ services, with potential expansion across other products in the Truth ecosystem over time.
New Token Joins Growing MAGA Crypto Portfolio
Though the announcement carefully avoided explicitly labeling the offering as cryptocurrency, the terminology used closely mirrors standard crypto industry language. This development comes as TMTG continues building its digital asset presence following the January launch of Truth.fi, a fintech division focused on Bitcoin investments and cryptocurrency ETFs in partnership with Crypto.com.
TMTG, which operates the Truth Social platform and went public in March 2024, currently maintains a market capitalization of approximately $5.5 billion despite modest revenue figures. The company previously reached valuations approaching $8 billion following its market debut.
The Truth+ token would add to an expanding portfolio of Trump-affiliated crypto ventures, including NFT collections, memecoins, a stablecoin project, Bitcoin mining operations, and World Liberty Financial, a decentralized finance platform. Reports also indicate development of a Trump-themed real estate video game.
Pro-Crypto Regulatory Environment Takes Shape
These initiatives align with the administration's increasingly crypto-friendly stance. Since returning to office, Trump has established a strategic digital asset reserve, advocated for stablecoin legislation, and reduced enforcement actions against cryptocurrency projects across federal agencies.
The regulatory landscape has shifted significantly under newly appointed SEC Chairman Paul Atkins, who has already withdrawn several high-profile cases against crypto companies. The SEC recently dropped lawsuits against Coinbase and Cumberland DRW, ended investigations into Uniswap Labs and CyberKongz without enforcement action, and halted further proceedings against Richard Heart, founder of Hex and PulseChain.
This regulatory pivot has created a more favorable environment for TMTG's crypto ambitions as it continues expanding its digital media ecosystem.
