Hassan Maishera
Playnance is making a significant move to integrate one of the world’s largest entertainment markets into the blockchain ecosystem. The platform is expanding into global sports and esports, offering its users access to a vast array of live events through a strategic partnership with SOFTSWISS Sportsbook.
Playnance Launches Sports and Esports On-Chain
Playnance has announced its partnership with SOFTSWISS Sportsbook, a leading global iGaming technology provider offering sportsbook and online casino solutions.
Thanks to this partnership, Playnance will be bringing one of the world’s largest entertainment markets fully on-chain at scale, expanding its ecosystem into global sports and esports.
In a press release shared with Cryptowisser, Playnance revealed that it will now provide access to more than 2.5 million live sports and esports events annually through its network of partnership platforms, spanning all major leagues, including the NBA, Premier League, LaLiga, as well as global esports tournaments, and a wide range of regional and niche sports events worldwide.
This exciting new feature will go live next week on PlayW3 and will be extended across additional platforms within the Playnance ecosystem. The integration will enable seamless, gasless on-chain participation in real time across thousands of events every day. Millions of users will be able to engage with these live events, make predictions, and interact with the content, all while enjoying the benefits of blockchain technology. With a decentralized, non-custodial infrastructure, Playnance ensures continuous engagement that is tied directly to real-world sports and esports activities.
While commenting on this integration, Pini Peter, CEO of Playnance, said:
“At Playnance, we’re leading the next major shift by bringing the entire world of entertainment on-chain. With this expansion, we are extending our ecosystem even further by adding the global sports and esports markets to the wide range of on-chain experiences we already offer. With live events watched by billions worldwide, real-time participation, and true ownership powered by $GCOIN, we are setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning.”
Playnance added that the integration also includes a dedicated sports staking program, where users can lock $GCOIN to the sports ecosystem and receive protocol-based rewards for their on-chain activity.
According to the team, this expansion positions Playnance within a $150+ billion global sports and esports betting market.
“Our integration with Playnance represents a new standard for how gaming infrastructure can operate on blockchain. Leveraging Playnance’s blockchain, we’re able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution. This allows us to push the boundaries of on-chain gaming while unlocking a level of scale, transparency, and performance that simply hasn’t existed before in this category,” Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS, added.
This latest development comes a week after Playnance launched the first Democratic Social Gaming protocol, a new model for decentralized, participation-driven digital economies, and has surpassed a million GCOIN holders.
With more than 10,000 social casino games and millions of AI-powered prediction markets, Playnance delivers a unified digital entertainment ecosystem at a scale and diversity not seen before, all powered by $GCOIN.
Early demand has already been demonstrated through the rapid uptake of its staking program, with over 1.4 billion $GCOIN staked shortly after launch.
Founded in 2020, Playnance is a Web3 infrastructure company developing live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company develops consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing approximately 2 million transactions per day. Playnance focuses on reducing friction between user experience and blockchain infrastructure while maintaining full on-chain transparency and a non-custodial architecture.
