Hassan Maishera
On Thursday, the Immutable team announced via X that it has launched Immutable Audience, an AI-powered growth software built to 10x your game's acquisition, engagement, and retention.
Built on zkEVM, Audience abstracts this manual marketing work away, allowing studios to automatically:
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Convert anonymous traffic from Steam, Discord, and UA channels into identified followers
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Use AI-powered quests and retention tools to keep the audience engaged across key milestones
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Track the value and engagement of the players before launch
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Launch Immutable’s AI-powered lifecycle marketer to run retargeting campaigns on autopilot.
Immutable added that Audience is now available for all game studios.
Immutable X is an L2 scaling solution for non-fungible tokens (NFTs) on Ethereum, with instant trading, massive scalability, and zero gas fees for minting and trading with shared security with the Ethereum mainnet. IMX is up 3.7% today, trading at $0.3154 at press time.
