OKX Banner
BTC $64,431.00 (-0.60%)
ETH $1,907.13 (-0.50%)
BNB $591.28 (-1.30%)
XRP $1.03 (-3.30%)
SOL $72.87 (-2.10%)
TRX $0.33 (-0.30%)
HYPE $55.92 (-2.20%)
DOGE $0.07 (-1.80%)
RAIN $0.01 (+0.70%)
LEO $9.75 (+0.00%)
ZEC $494.18 (-4.40%)
ADA $0.20 (+6.90%)
XMR $368.16 (+2.20%)
LINK $8.21 (+0.30%)
XLM $0.16 (-3.90%)
BCH $213.45 (-1.00%)
GRAM $1.37 (-2.30%)
CC $0.09 (-11.30%)
LTC $45.51 (+0.70%)
USDG $1.00 (+0.00%)

Immutable Launches Immutable Audience

Twitter icon  •  Published 8 months ago on December 5, 2025  •  Hassan Maishera

Immutable has launched Immutable Audience, an AI-powered growth software built to 10x your game's acquisition, engagement, and retention.

Immutable Launches Immutable Audience

On Thursday, the Immutable team announced via X that it has launched Immutable Audience, an AI-powered growth software built to 10x your game's acquisition, engagement, and retention.

Built on zkEVM, Audience abstracts this manual marketing work away, allowing studios to automatically:

  • Convert anonymous traffic from Steam, Discord, and UA channels into identified followers

  • Use AI-powered quests and retention tools to keep the audience engaged across key milestones

  • Track the value and engagement of the players before launch

  • Launch Immutable’s AI-powered lifecycle marketer to run retargeting campaigns on autopilot.

Immutable added that Audience is now available for all game studios.

Immutable X is an L2 scaling solution for non-fungible tokens (NFTs) on Ethereum, with instant trading, massive scalability, and zero gas fees for minting and trading with shared security with the Ethereum mainnet. IMX is up 3.7% today, trading at $0.3154 at press time.





JPYC Raises $38M as Logistics Firm Preps Stablecoin Payroll for 2,300 Workers
Next article JPYC Raises $38M as Logistics Firm Preps Stablecoin Payroll for 2,300 Workers
OKX Banner

Author

Read Hassan Maishera's articles →
Hassan Maishera

Hassan is a Nigeria-based financial content creator that has invested in many different blockchain projects, including Bitcoin, Ether, Stellar Lumens, Cardano, VeChain and Solana. He currently works as a financial markets and cryptocurrency writer and has contributed to a large number of the leading FX, stock and cryptocurrency blogs in the world.

Editorial Standards Corrections & Retractions Policy About
Follow us on Google News
Cybet Banner
OKX Banner