The Sandbox announced via Twitter on Thursday that it has partnered with Wunderman Thompson (a WPP company) to develop metaverse brand experiences. The new partnership will allow Wunderman Thompson clients to engage their communities in immersive decentralized entertainment experiences.
Wunderman Thompson will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within Web3 culture by creating engaging, interactive experiences and activating their fans and customers. This creative transformation will put Wunderman Thompson at the forefront of a new era of digital engagement centered around Web3, the team added.
The Sandbox is a virtual world built on the Ethereum blockchain, where players can build, own, and monetize their gaming experiences. SAND is down by more than 2% in the last 24 hours and currently trades at $0.5372 per token.