Nikolas Sargeant
Google's policy update primarily aims to provide clarity on the promotion of Cryptocurrency Coin Trusts. The revised guidelines outline that advisers and advertisers targeting the U.S. can advertise cryptocurrency trusts if they meet defined criteria and obtain certification from Google.
According to the updated policies, financial products enabling investors to trade shares in trusts holding substantial digital currency pools will be eligible for advertising. Spot Bitcoin ETFs, allowing investors to stake a claim in the cryptocurrency without direct ownership, align perfectly with these criteria.
The policy applies globally, stressing compliance with local laws in specific regions. Violators will receive a warning at least seven days before a potential account suspension, offering an opportunity to rectify non-compliance issues.
Potential Boost for Crypto with Google’s Policy Update
This policy revision closely follows the recent approval of 11 spot Bitcoin ETFs by the United States Securities and Exchange Commission (SEC) on January 10.
Google, processing a staggering 8.55 billion searches daily according to DemandSage, holds substantial influence in the crypto space. Analysts anticipate a surge in spot Bitcoin ETF-related activities following the policy update, leveraging Google's robust transaction processing capabilities in search.
The industry sees this revision as a catalyst for new opportunities, aligning with Google's commitment to responsible advertising in the financial sector. In a statement, Google emphasized its dedication to providing users with adequate information for informed financial decisions and protection from potentially harmful practices.
