Japan's largest airline group holding company, All Nippon Airways (ANA), has launched its NFT marketplace.
The marketplace is set to feature aviation photography, digital collectibles and more on the Ethereum blockchain.
ANA Launches An NFT Marketplace
All Nippon Airways (ANA), the leading airline group in Japan, announced the launch of its NFT marketplace on Thursday, June 1st.
According to the company, the NFT marketplace is set to aviation photography, digital collectibles and more, and it is built on the Ethereum blockchain.
At the moment, the marketplace supports the MetaMask wallet. Users can also pay for NFTs using fiat currencies via credit cards.
ANA has launched an NFT business and the virtual platform ANA NEO will operate the “ANA GranWhale NFT MarketPlace”, making ANA the first airline in the world to sell NFT products!https://t.co/Cf7wdIKj5N— All Nippon Airways (@FlyANA_official) June 1, 2023
The marketplace is called ANA GranWhale NFT Marketplace, and it is handled by the company’s subsidiary ANA NEO, which focuses on creating immersive digital experiences across the ANA ecosystem.
According to the company, the first NFT collection on the marketplace will feature work from aviation photographer Luke Ozawa. Ozawa is renowned for taking photographs of planes for half a century.
The marketplace will also host other collections, including NFTs of two digital 3D airplanes.
While commenting on this latest development, the company said;
"The ANA Group will apply NFT to the aviation industry and promote the business to develop new connections with customers."
This isn’t the first airline company to enter the NFT ecosystem. In March, Argentinian low-cost airline, Flybondi, partnered with NFT ticketing company TravelX to offer all e-tickets as NFTs on the Algorand blockchain.
In April 2022, TravelX also partnered with Spanish airline Air Europa to launch a series of NFT tickets linked to special features and events.