Sports media group DAZN has announced projects that will involve NFTs, with the English Premier League reportedly closing a deal with NFT platforms for licensing rights.
The announcement comes after businessman and principal shareholder of DAZN Sir Len Blavatnik invested $4.3bn into DAZN, with an interest in NFTs, gaming and betting. The company has already flirted with NFTS, launching a boxing collection last year for the big fight between Mexico’s Canelo Alvarez and Billy Joe Saunders.