Hassan Maishera
Cryptocurrency exchange KuCoin has entered one of the few value-driven partnerships between crypto and elite cycling, thanks to its latest collaboration with Tadej Pogačar
KuCoin Partners with Tadej Pogačar
KuCoin, one of the leading cryptocurrency exchanges in the world, has announced a strategic partnership with world-class cyclist Tadej Pogačar.
In a press release shared with Cryptowisser, KuCoin stated that this collaboration was officially unveiled in Vienna. It marks the first time a top-tier global crypto exchange and a world-class professional cyclist have come together in a value-driven, trust-led partnership.
KuCoin added that the collaboration reflects a shared belief that trust is not declared, but earned through long-term performance, professionalism, and discipline. It also represents a rare alignment of values between two leaders operating at the highest level of their respective fields.
The crypto exchange added that as regulatory standards continue to evolve, it has strengthened its compliance framework and governance capabilities.
Pogačar is an elite cyclist who has delivered consistent results on cycling’s biggest stages, under extreme physical and mental pressure.
While commenting on the partnership, Tadej Pogačar, stated that,
“At the highest level of cycling, trust is built through preparation, consistency, and a relentless focus on safety. You earn it over time, through performance and responsible decision-making under pressure. That mindset strongly resonates with how KuCoin approaches trust and security.”
KuCoin CEO BC Wong added that the partnership highlights the growing connection between elite sport and responsible innovation in digital finance.
“This partnership is built on a shared belief that trust is earned through long-term performance and professionalism. Tadej represents excellence achieved through discipline and consistency at the very highest level. At KuCoin, we apply the same principles as we continue to strengthen security, compliance, and governance — helping bring crypto to a broader, more mainstream audience,” BC added.
This latest collaboration follows KuCoin’s broader trust-led collaborations across sport and culture, including Adam Scott and Tomorrowland, and reflects a consistent brand philosophy centered on long-term excellence and credibility.
This comes after KuCoin secured regulatory approval to operate in Europe under the European Union’s new crypto framework earlier this week.
In November, KuCoin Institutional partnered with Ceffu to advance secure, compliant solutions for global professional investors.
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users across 200+ countries and regions. The platform delivers innovative and compliant digital asset services, offering access to 1,000+ listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.
Meanwhile, Tadej Pogačar is one of the world’s leading professional cyclists and among the most accomplished athletes of his generation. A four-time Tour de France champion and the current UCI Road World Champion, he is widely regarded as one of the greatest riders of the modern cycling era. Known for his consistency, discipline, and technical precision.
