The cryptocurrency market is seeing an influx of institutional investors and whale traders. To ease their integration into the space, Binance has announced the expansion of its VIP program.
Binance Expands its VIP Access
Binance, the largest cryptocurrency exchange by trading volume and users, announced on Wednesday, March 18th, that it has expanded its VIP Program eligibility thresholds and qualification framework.
In a press release shared with Cryptowisser, the team said the refresh lowers key requirements and introduces new pathways designed to identify and support high-value users earlier as they scale their engagement across the platform. The changes also strengthen the competitiveness of the Binance VIP Program and make VIP benefits more attainable for a broader range of users.
While commenting on this expansion, Catherine Chen, Head of VIP and Institutional at Binance, said,
“We are evolving our VIP Program to better recognize the broad base of high-value users contributing to Binance across trading, holdings, and investments, and to identify and support them earlier in their journey as they scale.”
Chen added that by lowering key thresholds and updating holder criteria, Binance is widening the on-ramp to VIP benefits while keeping tier recognition tied to sustained, measurable engagement.
“These updates also help strengthen the liquidity and service experience that active participants rely on. Binance surpassed 300 million users in late 2025, and we are focused on reaching 1 billion users over time,” Chen concluded.
Binance Lowers BNB Holding Requirements
The cryptocurrency exchange is lowering BNB holding requirements for VIP 1 to VIP 3 and aligning them across VIP programs. Required BNB holdings will change as follows: VIP 1 from 25 BNB to 5 BNB, VIP 2 from 100 BNB to 25 BNB, and VIP 3 from 250 BNB to 100 BNB.
Furthermore, Binance is lowering 30-day Futures trading volume requirements for VIP 1 to VIP 3 to better match current market dynamics. 30-day Futures thresholds will change from 15,000,000 USD to 5,000,000 USD for VIP 1, from 50,000,000 USD to 10,000,000 USD for VIP 2, and from 100,000,000 USD to 50,000,000 USD for VIP 3.
These updated requirements mean that VIP 1 and VIP 2 Futures trading fees have been slightly adjusted to maintain a balanced fee structure, while VIP 3 trading fees remain unchanged.
In addition to that, users who qualify through holding or investing activities, including Binance Earn, will now follow a new eligibility framework under the Holder Program, with expanded eligible VIP levels through VIP 9.
BNB holdings and Alpha account assets will also be included in overall asset holding calculations, providing greater flexibility for users to allocate assets across products while maintaining the highest VIP tier they qualify for.
The cryptocurrency exchange added that it is introducing VIP Rising Star, a new designation created to recognize and support high-potential users on their journey toward Binance VIP.
Users with a 30-day average net asset balance of 30,000 USD, including 5 BNB or more, will be eligible for VIP Rising Star and can receive personalized support, access to curated events, and exclusive opportunities designed to accelerate their path to VIP.
Binance revealed that the BNB holding and futures trading requirement updates take effect on March 19, 2026, at 23:59 UTC.
The new VIP Holder Program updates will be reflected on March 20, 2026, at 23:59 UTC. VIP Rising Star takes effect on March 20, 2026, at 23:59 UTC.
Eligible users will be automatically upgraded once changes go live, and users can view their latest VIP level in the Binance app via My VIP mobile hub. VIP levels are updated daily at 10:00 UTC based on applicable requirements, and users who qualify under multiple criteria will receive the highest level they meet.
Finally, Binance added that it is expanding Futures referral eligibility with effect from March 19, 2026. Affiliates will be eligible to earn Futures commissions from referrals whose VIP status ranges from Regular through VIP 2.
Binance VIP is a tiered program designed for users operating at higher levels of activity across trading, loans, and asset holdings, offering benefits that can include lower fees, higher limits, priority support, advanced insights, VIP swag, event invitations, and more.
Hassan Maishera