Binance Partners With Società Sportiva Lazio To launch NFT Tickets

Twitter icon  •  Published 1년 전  •  Hassan Maishera

Crypto exchange Binance has partnered with Società Sportiva Lazio to launch NFT tickets for all of the sports club’s home matches at Stadio Olimpico.

Binance, the world’s leading cryptocurrency exchange, has announced its partnership with Società Sportiva Lazio to launch NFT tickets for all of the sports club’s home matches at Stadio Olimpico.

This latest development comes after the chaos caused by counterfeit tickets in the UEFA Champions League 2022. 

Binance has now launched the pilot of its nonfungible token (NFT) ticketing solution after partnering with football club Società Sportiva Lazio for the 2022 to 2023 season.

According to Binance, NFT tickets are digital assets that hold your access credentials to an event. They can also offer ticket holders additional perks such as meet-and-greets, exclusive merchandise, and more, to create an even more immersive fan experience. On top of helping establish a closer relationship with fans, NFT tickets can provide ongoing royalties for artists, event organizers, and stakeholders.

In its announcement, Binance said its NFT tickets would solve the issue of fake tickets and eliminate scalping. Thus, preventing disorder during sporting events. In addition to gaining access to events, the NFT tickets would provide other services such as store and match discounts, token giveaways and other experiences with S. S. Lazio.

Marco Canigiani, Marketing Director of S.S. Lazio commented that;

“S.S. Lazio are proud to launch NFT ticketing for all Lazio home matches. Our ticket holders can now claim their NFT tickets free of charge and use their digital NFT tickets to enter Stadio Olimpico. Our team is working closely with Binance to provide the greatest value to all of our fans. It is with great pleasure to reward all S.S. Lazio fans, who claim their NFT digital tickets with their season ticket purchases.

Our fans who explore this new technology will enjoy discounts for Europa League matches and online merchandise purchases, as well as additional rewards and unique experiences. Our collaboration with Binance enables S.S. Lazio to change and influence the way fans interact with various product offerings from our sports club. We can expect many more features to be launched using blockchain technology throughout S.S. Lazio’s partnership with Binance”.

Thanks to this partnership,  NFT tickets will be available for all of S. S. Lazio’s home matches.

Zoe Wei, Fan Token Lead at Binance, also commented that;

“NFT ticketing, which we are introducing with S.S. NFT ticketing, introduces a brand new layer of utility features to non-fungible tokens, Lazio will revolutionize the ticketing market and presents another significant real-life use case for Web3 technology. Blockchain-enabled NFT ticketing has the potential to branch out beyond sports and take its roots in the broader entertainment industries.

Fans now have the option to preserve their memories of any live event they have attended by digitally collecting the tickets, and enjoy further engagement with their favorite clubs or brands beyond those experiences⁠⁠—leading to more meaningful and lasting fan experiences, stronger digital and worldwide communities and more involvement in the life of teams, players and brands”.

Positive Binance reviews continue to pour in as the cryptocurrency exchange further cements its place as the world’s leading digital asset trading platform.

In May, UEFA took a drastic step and banned thousands of fake tickets following the chaos that happened during the Champions League final in Paris. Experts argued that the event showcased the problems plaguing the traditional ticketing systems, with many suggesting that blockchain-based ticketing can provide a solution.

Author

Hassan Maishera

Hassan is a Nigeria-based financial content creator that has invested in many different blockchain projects, including Bitcoin, Ether, Stellar Lumens, Cardano, VeChain and Solana. He currently works as a financial markets and cryptocurrency writer and has contributed to a large number of the leading FX, stock and cryptocurrency blogs in the world.