The VeChain team announced via a Medium post on Thursday that it has entered a global marketing partnership deal with UFC, the world’s premier mixed martial arts organization. Thanks to this partnership agreement, VeChain will become UFC’s first-ever Official Layer 1 Blockchain Partner, providing the blockchain Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’s popular digital and social channels.
VeChain Thor (VET) is a blockchain with the posited goal of solving real-world economic problems. VeChain leverages the Proof of Authority (PoA) consensus mechanism. PoA is a Byzantine Fault Tolerant probabilistic consensus mechanism based on HotStuff, which relies on Authority Masternodes (AM) associated with verified identities.
VET is up by more than 5% so far today and is currently trading at $0.03206