Astar Network, a smart contracts platform for multichain, announced via a press release on Monday that it has set a world record by running a national newspaper advertisement with the most brands in a single ad.
According to Astar, the advertisement for which 329 bluechip companies came together appeared in Nikkei on September 26th, setting a new world record in the process.
Astar Network is the leading Layer-1 chain in Japan. The project was voted the most popular blockchain in the country by the Japanese Blockchain Association.
The team pointed out that the Japanese government has made Web3 a part of its national strategy, and Astar Network CEO Sota Watanabe is playing a key role in shaping the Web3 ecosystem in Japan.
Astar ran this Ad with the support of 329 companies to show its commitment. The government has realized that web3 presents a huge opportunity for Japan to grow its economy.
Astar added that some reputable companies like GMO, DeNA, Accenture, Microsoft, AWS, and others support the initiative and are working towards elevating Japan’s status.
While commenting on this latest development, Sota Watanabe, founder and CEO of Astar Network, said;
“Web3 is all about community. And we are proud that we could make this epoch-making ad supported by 329 companies, including the biggest banks, reputable Internet companies and branch officers of foreign companies like Microsoft and Accenture. This ad reflects the strong unity of the Japanese ecosystem. As Japan’s leading blockchain project, we will do our best to accelerate Web3 innovation through Astar.”
Astar said the ad campaign involves the free distribution of NFTs through a QR code. Those who scan the code at the bottom right corner of the Nikkei newspaper advertisement will receive a non-transferable NFT. Astar added that the QR code automatically generates a new wallet address for people who don’t have them.
The team said it would continue to help developers build dApps with EVM and WASM smart contracts with cross-consensus messaging (XCM) and using a Build2Earn model empowering developers to get paid through a dApp staking mechanism for the code they write and dApps they build.
The Astar network also features the Astar Space Labs that offers Incubation Hub for top TVL dApps to help developers accelerate growth on Polkadot and Kusama.
Astar has become the leading parachain on the Polkadot blockchain and is supported by all major exchanges and tier 1 VCs. The project also offers the flexibility of all Ethereum and WASM toolings for developers to start building their dApps, the team concluded.