Hassan Maishera
TL;DR
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Pump.fun has launched Custom Pairs, allowing creators to pair new tokens with tokenized stocks, cryptocurrencies, metals, and other assets.
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The feature initially supports 93 pairs, offers customizable creator fees, and will direct 50% of its revenue toward PUMP buybacks and burns.
Pump.fun has introduced Custom Pairs, a new feature allowing users to launch tokens paired with tokenized stocks, major cryptocurrencies, metals, and other assets.
The Solana-based token-generation platform announced the update Wednesday, saying creators can select a custom quote asset when launching a token through its website or mobile app.
Introducing Custom Pairs
— Pump.fun (@Pumpfun) September 9, 2026
Launch Pumpfun tokens paired with tokenized stocks, majors & more on Solana.
Launch with more variety, deeper liquidity & lower fees than anywhere else. pic.twitter.com/yQorNGMBrQ
Creators Gain More Control Over Fees
Token creators can set a Creator Fee ranging from 0.05% to 1%. Alternatively, they can select a Cashback model that returns trading fees to users. All fees generated by a custom pair will be paid in its designated quote asset.
Coin administrators can divide Creator Fees among as many as 10 recipients. The selected fee structure and distribution settings become permanent once configured.
However, Pump.fun will allow a limited exception when a token undergoes a community takeover. In that situation, the new coin administrator will receive one opportunity to modify the existing fee-sharing configuration before it is locked again.
Pump.fun Adds 93 Custom Asset Pairs
The feature is launching with 93 supported pairs through partnerships with Sunrise and xStocksFi, also known as xStocks. Pump.fun said it plans to add more tokenized assets over time.
Sunrise has contributed 20 stock-based pairs representing companies such as Alibaba, Boeing, Costco, Dell, IBM, Johnson & Johnson, Lockheed Martin, Pfizer, Rivian, Shopify and UPS.
Other supported equities include Hims & Hers Health, Lululemon, MGM Resorts, Quantum Computing, Roblox, Reddit, and Snap. The initial lineup also contains assets linked to DJT and BULL.
These instruments are tokenized representations of equities and other traditional assets already issued on Solana.
Custom Pairs will follow the same protocol fee structure used for Pump.fun’s standard launches across its bonding curve and PumpSwap.
The platform will direct 50% of the revenue generated by Custom Pairs to a smart contract that automatically buys and burns PUMP tokens. Buybacks reduce the token’s circulating supply and could support its value if demand remains steady.
Tokenized Asset Market Expands on Solana
The launch comes as tokenized stocks and other real-world assets gain broader adoption across Solana and competing blockchain networks.
Platforms including xStocks, Sunrise, and Backpack Securities have expanded access to tokenized financial instruments. Centralized exchanges are also listing more on-chain versions of traditional assets, enabling round-the-clock trading outside conventional market hours.
Despite the announcement, PUMP was trading around $0.00412 at the time of writing, representing a 5% decline.
