Italian football club AC Milan, announced on Friday, September 23rd, that it has partnered with MonkeyLeague, a AAA-quality, web3 football game built atop the Solana blockchain.
According to the press release shared with Cryptowisser, MoneyLeague has now become the Rossoneri’s new NFT Gaming Partner.
The team explained that MonkeyLeague is a strategy-based football game, in which users build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks. The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.
AC Milan stated that the partnership with MonkeyLeague includes the creation of exclusive, Rossoneri-branded NFT game assets, wearables, special game tournaments, co-marketing events, and a host of other exciting initiatives, such as club players playtesting the game.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented:
“We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favorite team.”
As part of the agreement, MonkeyLeague will work closely with the Italian football club to launch a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums.
AC Milan explained that the first and more exclusive batch would be auctioned on October 6th on MagicEden, with the NFTs going to the highest bidders. Some of the highly-sought after AC Milan MonkeyPlayers to be auctioned will come with physical AC Milan jerseys signed by the entire Club, the team added.
Furthermore, MonkeyLeague will launch its initial MonkeyPlayer NFT breeding season in partnership with AC Milan. The AC Milan branded assets can randomly come out through the breeding process. There would also be additional NFTs available, including in-game Stadiums and land.
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague, said:
“Partnering with champions like AC Milan, an absolute iconic Club throughout football's history is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
AC Milan said as part of the agreement, it would be sponsoring a number of high-profile future MonkeyLeague esports tournaments that would bring together the game’s best players from around the world to play in hotly-contested matches, with the winners taking home exclusive rewards.
MonkeyLeague is the next-gen web3 esports game that empowers players to Play, Compete, and Earn.
The game combines high-production-value, multiplayer gaming with Solana blockchain, NFTs, and decentralized finance to deliver an exciting, turn-based, play-and-earn soccer game that's easy to learn yet hard to master.