Nikolas Sargeant
MoonPay has partnered with Mastercard to enhance web3 integrations, establish connections, and enhance marketing tools. The announcement was made in a blog post by MoonPay, with Keith Grossman, the company's Enterprise President, and Raja Rajamannar, Mastercard's Chief Marketing Officer, discussing the partnership at the Money20/20 event in Las Vegas.
Mastercard and Web3 are collaborating to enhance customer loyalty and engagement. Digital marketing is crucial to the partnership as Mastercard aims to find innovative solutions. The partnership, which started in 2022, will focus on boosting customer loyalty and engagement.
MoonPay and Mastercard will collaborate to explore how Web3 tools can enhance experiential marketing. This includes utilizing Mastercard's sponsorship portfolio to connect with consumers in innovative ways. Otherlife, a subsidiary of MoonPay, will offer web3 creative services to both companies. The solutions created will play a crucial role in this partnership.
Mastercard And MoonPay Expand
MoonPay is partnering with Mastercard to integrate tools like Send, Crypto Credentials, and Click-to-Pay into its services. This integration will enhance the regulatory compliance and trustworthiness of transactions on the crypto firm. These efforts are particularly important in light of recent market regulatory scrutiny.
Mastercard and other traditional payment firms have entered the digital asset space to develop and expand. Ivan Soto-Wright, CEO and co-founder of MoonPay explained that this partnership is important for both companies and will change how customers engage with them.
Mastercard and MoonPay are joining forces to explore the potential of blockchain technology. The partnership aims to create unique connections and meaningful moments in the industry. Mastercard plans to utilize MoonPay's entire portfolio, including ETHPass, to achieve its goals. They will also work closely with Otherlife agency for strategy, creative, and front-end development. Although an official statement has not been released, employees at Mastercard have expressed their excitement about the partnership.
Mastercard Ventures Further Into Web3
The company is active in the digital asset market. They aim to tap into the growing adoption and expand their services. Mastercard partnered with Paxos last year. This partnership allows banks to participate in crypto trading. This move is seen as a major shift in traditional digital asset adoption.
Mastercard is integrating the service into the bank's interfaces to onboard more users. Paxos will provide custody services and other functionalities. Paxos has also partnered with crypto hardware wallets and Coinbase for non-fungible tokens.
