FTX US, the United States arm of the leading cryptocurrency exchange FTX, announced via a press release on Wednesday, September 21st, that it has s entered into an exclusive partnership with GameStop.
According to its press release, the partnership will see FTX collaborate with GameStop to introduce its customer base to the digital asset ecosystem. As a result of this partnership, FTX US will be GameStop's exclusive crypto exchange partner in the U.S., and GameStop will be FTX US's preferred retail gaming partner.
While commenting on this latest development, Brett Harrison, President of FTX US said;
"At FTX US, we prioritize the experience of our users, a belief that is shared by GameStop and one that has played an integral role in establishing the company as the premier video game retailer for consumers. We are excited for GameStop to become our preferred video game retail partner in the U.S. and leverage their high-traffic retail locations and significant web presence to further merge gaming and crypto fans."
This latest collaboration is one of the moves made by FTX US to expand its footprint across the U.S. market and bring digital assets to new audiences. FTX US and GameStop would be launching a series of online marketing, in-store and e-commerce campaigns, introducing GameStop's audience to the FTX US brand. Furthermore, GameStop will offer customers exclusive rewards through FTX US gift cards being sold in select stores.
FTX US is a US-regulated cryptocurrency exchange, built from the ground up. Its mission is for FTX US to grow the digital currency ecosystem, offer US and international traders a platform that inspires their loyalty, and become a market-leading US-regulated cryptocurrency exchange.
FTX reviews within and outside the United States have been positive, and this could attract many stock traders to the cryptocurrency trading platform. Also, the low FTX fees also mean that the cryptocurrency exchange is growing far more quickly than any other reputable crypto trading platform.