Disney Partners With Dapper Labs To Launch A Digital Pin Platform

TL;DR

• Disney is re-entering the NFT space thanks to its partnership with Dapper Labs.

• The two entities will launch a platform that would allow users to purchase and trade “digital pins.”

Disney And Dapper Labs To Launch A New NFT Platform

Millions of Walt Disney fans globally will get to collect and trade the Hollywood studio and theme park operator's signature pins following the company’s partnership with Dapper Labs, a leading digital assets company. 

Dapper Labs is known for creating the NBA Top Shot. The two entities will launch a "digital pin" platform, providing collectors with the opportunity to purchase and trade branded NFTs minted on the Flow blockchain. 

The platform will be called Disney Pinnacle and is designed to become a socially driven collectible experience that brings the magic of pin collecting to the digital age.  

In a press release posted on the Dapper Labs’ website, the companies said;

"Disney Pinnacle will bring together characters from 100 years of Disney, along with beloved icons from Pixar as well as heroes and villains from the Star Wars galaxy, uniquely styled as collectible and tradable digital pins."

Disney is already familiar with the NFT world. Earlier this year, Hollywood Studio partnered with Cryptoys to release a series of limited-edition NFT Star Wars toys. The digital toys were sold for $39.99 each. 

While commenting on this latest development, Dapper Labs CEO Roham Gharegozlou said the launch of the platform comes from the experience garnered over the past few years. He said,

“Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years. Fans anywhere will be able to collect dynamic pins on their phone and trade instantly and securely with each other no matter where they are in the world.”   

Dapper Labs also revealed that the Disney Pinnacle platform will launch on Apple's App Store by the end of this year.