Nikolas Sargeant
Cookie3, a platform specializing in attribution and user analytics for Web3 marketers, has forged a strategic alliance with Chainwire, a leading crypto PR distribution platform. This collaboration empowers Cookie3 clients with access to Chainwire's top-notch PR capabilities, while offering Chainwire clients enhanced user and attribution analytics for their campaigns.
Cookie3 enables Web3 projects to seamlessly trace the user journey from off-chain to on-chain, aiding in the selection of high-performing campaigns. With the ability to set up a customized campaign in just 60 seconds, Cookie3 facilitates tracking key goals like whitelist signups, NFT minting, or token purchases. This approach allows projects to attribute user behaviors, achieve KPIs, and incentivize desired outcomes.
By incorporating traditional Web2 interactions, Cookie3 supports actions such as page visits and social media shares, providing a comprehensive view of user activity. The platform's code-free and automated solutions ensure 360º monitoring, encompassing all touchpoints in the user journey.
Hundreds of Web3 companies, from exchanges to game studios and PR agencies, leverage Chainwire's news distribution and PR syndication platform. Through integration with Chainwire, Cookie3 not only automates PR distribution for its clients but also links it to ongoing marketing campaigns, tracking every vital marketing metric.
Cookie3's Web3 analytics services empower companies to optimize marketing campaigns, refine funnels, and enhance user experience. The potential impact includes a 20% or more boost in conversion rates and reduced marketing expenditure. By accurately merging on- and off-chain events, Cookie3 streamlines monthly analytics, allowing teams to focus on core operations.
