Hassan Maishera
RWA (Real World Asset Tokenization), stablecoins, AI, and Web3 gaming are some of the fastest-growing narratives in the crypto space. Web3 gaming is showing a lot of promise, with its market size expected to hit $124 billion over the next few years.
According to a report by SNS Insider, blockchain adoption, NFT integration, and Play-to-Earn models would be the primary drivers of this growth. KuCoin Pay, the payment unit of cryptocurrency exchanges KuCoin, is making a play in the Web3 gaming ecosystem as it sees it as a key frontier in crypto adoption.
KuCoi Pay Taps 2Game Digital to Boost Web3 Gaming Adoption
One of the fastest ways to boost Web3 gaming is to make payment easier for players. This is why KuCoin Pay is partnering with 2Game Digital, the gaming ecommerce and esports arm of GCL Global Holdings.
According to the press release shared with Cryptowisser, the partnership is designed to bring seamless cryptocurrency payments to mainstream gaming audiences across 2Game’s global ecosystem.
GCL Global Holdings Ltd. enables creators to launch engaging content and fun gameplay experiences to gaming communities worldwide. However, its strategic focus is currently on the rapidly expanding Asian gaming market.
To expand its presence in the Web3 ecosystem, 2Game Digital is integrating blockchain infrastructure throughout its platform, including the development of the 2Game Token. This native token will support loyalty programs, gated rewards, and competitive features for users, offering new engagement mechanisms built on blockchain rails.
KuCoin Pay Gives Players More Payment Options
KuCoin Pay, which supports payments in various cryptocurrencies, including USDT, USDC, Bitcoin, PEPE, ETH, Solana, and Dogecoin, will become a crypto payment option across 2Game Digital’s ecommerce and gaming services.
Players can pay for services within the 2Game Digital ecosystem using any of the supported cryptocurrencies on KuCoin Pay. This support will enable users to make purchases using digital assets in a faster and more secure way.
2Game Digital currently operates 2Game.com, 2Game Esports, and 2Game Pro. KuCoin Pay’s integration on these platforms will increase its adoption and ease payments for gamers.
While commenting on this unique partnership, Kumiko Ho, Head of Payment Business at KuCoin, said:
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life. Gaming is one of the most dynamic industries embracing Web3, and by integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”
Sebastian Toke, Group CEO of GCL, pointed out that this partnership allows the company to leverage a thriving global crypto community. KuCoin Pay’s integration will help expand 2Game Digital’s reach and enable millions of gamers to engage with the platform.
What’s in it for the Gamers?
In addition to having the option of paying seamlessly with cryptocurrencies, KuCoin Pay and 2Game Digital will introduce a series of promotions starting August 29, 2025. This promotion will reward users who pay with KuCoin Pay with a 20% discount on select purchases at 2Game Digital. Furthermore, gamers will also receive special pricing on new game releases, biweekly limited-time bundles, and early access to the 2Game Token ICO through exclusive whitelisting.
