Hassan Maishera
Cryptocurrency and sport are two industries that have been collaborating in recent years. Several crypto companies have signed partnership deals with sports icons and institutions.
KuCoin, one of the leading crypto exchanges in the world, is expanding its ambassadorial program with the addition of a sports icon.
Adam Scott Signs an Eight-Figure Deal as KuCoin Ambassador
KuCoin announced on Wednesday that it has signed an eight-figure global partnership with golf icon Adam Scott for 3 years.
In a press release shared with Cryptowisser, KuCoin revealed that Scott is its first-ever Global Brand Ambassador. KuCoin is strengthening its presence in the global crypto market with world-class ambassadors who embody its vision of trust and innovation.
Adam Scott is a Masters Champion and one of golf’s most respected figures. The partnership with KuCoin showcases the crypto exchange’s ambition to break new ground and connect with audiences through a sport known for precision, discipline, and trust.
KuCoin Focuses on Integrity and Trust
The cryptocurrency exchange stated that in an age where the industry is moving toward tokenization, greater regulatory clarity, and next-generation DeFi, it continues to forge collaborations that ensure integrity and trust. Its partnership with Scott transcends visibility as it also shows KuCoin’s other attributes: Precision and Reliability, and Resilience and Innovation.
While commenting on his new role, Scott stated that he is honored to become KuCoin’s first Global Brand Ambassador.
“I firmly believe that cryptocurrency will play an important role in the future of finance, and I am personally interested in how it empowers people worldwide. I am looking forward to working closely with KuCoin as we build something special together,” Scott added.
KuCoin CEO BC Wong pointed out that this partnership marks KuCoin’s first official crossover into sports. Wong praised Scott’s reputation, resilience, and consistency, with these attributes making him the ideal partner for KuCoin as they expand their global horizons.
KuCoin Continues to Expand Its Presence in the Crypto Space
Despite being one of the leading crypto exchanges in the world, KuCoin continues to roll out services that boost adoption and make crypto transactions easier for its users. Last week, KuCoin Pay, the payment arm of crypto exchange KuCoin, partnered with 2Game Digital to offer crypto payments to gamers across 2Game’s global ecosystem.
In August, KuCoin Pay also partnered with Umy to enable KuCoin users can now effortlessly book hotels, reserve flights, and access lifestyle services on Umy.
It doesn’t stop there. KuCoin is also venturing into the crypto mining space with the launch of KuMining.
