Hassan Maishera
KuCoin, one of the leading crypto exchanges in the world, announced that Casual Films has received industry recognition for its work on a collaborative film made to reflect the trading platform KuCoin’s refreshed brand identity.
In a press release shared with Cryptowisser, KuCoin said Casual Films was awarded Platinum and 2 Gold distinctions at the 2025 MUSE Creative and Design Awards, organized by the International Awards Associate (IAA).
This is the second season of the awards and was graced by over 100 distinguished professionals from 30 countries. The jury assessed over 13,000 submissions, from which the winners were said to embody innovation, craft, and influence across the creative and design sectors.
While commenting on the award, Executive Producer and Creative Director Thomas J Elliott, from Casual Hong Kong, said,
“We are immensely honoured that our brand film for KuCoin has been recognized with a Platinum and two Gold Muse Creative Awards. This project was a bold creative endeavour to translate the complex, dynamic world of cryptocurrency into a compelling human story about security and opportunity. To be celebrated at this level is a true testament to the power of collaborative storytelling and a shared vision with the KuCoin team to push creative boundaries.”
KuCoin CEO BC Wong added that,
“In the ever-evolving world of cryptocurrency, trust is the foundation upon which all meaningful innovation being built. With ‘Trust First, Trade Next,’ we're reaffirming our commitment to delivering a platform where users can trade with confidence. Partnering with Casual Films has allowed us to communicate this message authentically through powerful storytelling, and we’re proud of this MUSE Awards recognition that highlights our shared dedication to building lasting trust in the crypto space.”
The Film Embodies KuCoin’s Core Mantra
KuCoin added that the film portrays a father and son navigating the waves, a powerful metaphor for weighing financial decisions with confidence and care. It captured how trust, consistency, and reliability form the bedrock of both personal relationships and financial success.
The evaluation at this year’s MUSE Creative and Design Awards was done by esteemed jurors, including the likes of Jeremy Smith, Design Director and Lecturer at Irving Smith Architects, and Florian Seidl, Design Manager at Lavazza.
Entries included celebrated brands such as Toyota USA, The Coca-Cola Co. (Sprite), Hilton, Warner Bros, and Lacoste. For Casual Films to take home honors indicates the incredible story of KuCoin and what it is doing within the crypto ecosystem.
KuCoin has been around since 2017 and serves over 40 million users across 200+ countries and regions. With established recognition for its reliability, the platform leverages cutting-edge blockchain technology, robust liquidity solutions, and advanced user account protections to deliver a secure trading environment.
Meanwhile, Casual specialises in video content for business. For over two decades, the company has helped Fortune 500 companies increase brand awareness, attract and retain high-end candidates, explain complex products and services, and train and develop staff.
