Hassan Maishera
Iconic sportscar brand Automobili Lamborghini announced on Monday, July 7th, that its latest super sports car, the Temerario, as well as its GT3 counterpart, will make its debut in Wilder World, the leading photorealistic open-world metaverse built in Unreal Engine 5, a living digital city where AAA gameplay meets cultural storytelling at scale.
In a press release shared with Cryptowisser, the team said this latest development marks Automobili Lamborghini’s first expansion of its proprietary digital engagement platform Fast ForWorld.
Implemented in collaboration with Animoca Brands, Motorverse, and Gravitaslabs, the initiative will launch with the integration of two high-end sportscars: the Temerario and Temerario GT3. Both will be available as limited-edition digital collectibles to be minted starting July 11, coinciding with the real-world Temerario GT3 reveal at the Goodwood Festival of Speed.
Furthermore, the drop marks the launch of Automobili Lamborghini’s Digital Vehicle Library on Fast ForWorld, expanding the brand’s presence across multiple interoperable digital platforms. Inside Wilder World, users can explore Automobili Lamborghini as a global cultural icon. Immersive experiences will take users from racing to fashion heritage and storytelling, bringing the iconic Italian brand to life.
While commenting on this latest development, Christian Mastro, Marketing Director at Automobili Lamborghini, said:
“With Fast ForWorld, we’re exploring innovative ways for our community to experience Automobili Lamborghini - beyond the road and beyond the physical world. Wilder World offers a dynamic platform where the essence of our cars - performance, design, and presence - can thrive in new and meaningful ways. By enabling users to activate and utilize the NFTs they acquire, this collaboration marks a significant first step toward creating a true digital twin of the real-world vehicle, bridging the gap between physical and virtual automotive experiences.”
n3o, co-founder of Wilder World, added that,
“We’re thrilled to partner with Automobili Lamborghini to evolve Fast ForWorld into a multi-dimensional experience that goes far beyond collectibles, bringing the Lamborghini spirit into a living, breathing digital city. Together, we’re crafting a new frontier for multiple immersive brand experiences to be connected across the metaverse.”
The team added that 590 Lamborghini Temerario Streetcars, as well as 10 ultra-rare Lamborghini Temerario GT3 Racecars, will be available for $300 apiece from July 11, shortly after the IRL GT3 reveal at the Goodwood Festival of Speed 2025 in England. The digital sportscars will be mintable on the Wilder World Marketplace on OpenSea and the Fast For World Marketplace.
The Lamborghini Temerario collection will be integrated as Universal Digital Assets (UDAs). Designed by Animoca Brands’ Motorverse, the UDAs have a persistent identity that can seamlessly transition across Web3 applications, virtual worlds, and traditional games. At launch, players can collect digital Temerarios and use them in Wilder World, Lamborghini Fast ForWorld, Motorverse, REVV Racing, and other titles.
In the near term, users will be able to visit a replica Lamborghini Fast ForWorld showroom in the heart of Wilder World, where digital car collections meet brand storytelling across different virtual worlds. The integration will enable long-term collaboration between Automobili Lamborghini’s Fast ForWorld and Wilder World, including additional Lamborghini digital library vehicle integrations, digital apparel, and heritage assets.
Founded in 1963 in Sant’Agata Bolognese, Automobili Lamborghini is a global icon of Italian automotive excellence. After 60 years of creating some of the most iconic cars in automotive history, Lamborghini became the first brand in the super sports car segment to offer a fully hybridized lineup: the Revuelto, a V12 HPEV (High Performance Electrified Vehicle); the Urus SE, the first plug-in hybrid Super SUV; and the all-new Temerario, the only production super sports car capable of reaching 10,000 rpm, thanks to its all-new twin-turbo V8. Together, these models redefine performance while significantly reducing emissions. Every Lamborghini is proudly conceived, designed, and built in Italy at the company’s historic headquarters in Sant’Agata Bolognese—a production site that has been carbon-neutral for over a decade. Today, the one and only Sant’Agata Bolognese plant stands at the forefront of sustainability and technological innovation, reflecting the brand’s broader commitment to decarbonization across its entire value chain under the “Direzione Cor Tauri” strategy. In 2024, the plant reached a new milestone with 10,687 cars delivered globally, while setting new benchmarks in both innovation and sustainability.
Fast ForWorld is Automobili Lamborghini’s own platform and ecosystem for Web3 and digital engagement. Serving as the brand’s hub for gaming and Web3 initiatives, Fast ForWorld brings together fans, gamers, and collectors in a cutting-edge interoperable ecosystem of proprietary and third-party activations, redefining how communities connect with the Lamborghini brand in the digital realm. With Fast ForWorld, Lamborghini continues to push the boundaries of innovation, performance, and cultural relevance, offering new dimensions of ownership, interaction, and loyalty for the next generation of enthusiasts.
Wilder World is a massive, photorealistic open-world Metaverse that fuses high-stakes gameplay, social experiences, and real economic opportunity. Race in high-speed street races, battle in FPS arenas, complete RPG missions, and in between attend concerts, art galleries, and other social events. Every plot of land, item, and experience is part of a decentralized player economy, all on-chain. Backed by industry leaders Samsung, Epic Games, NVIDIA, and Polygon, Wilder World is the blueprint for a new digital civilization.
Motorverse, developed by Web3 leader Animoca Brands, is a global open ecosystem of interoperable digital cars for racing games, virtual worlds, and immersive experiences. Its mission is to shape the future of digital vehicle culture. Motorverse has introduced Universal Digital Assets (UDAs), a new class of interactive digital asset for cross-platform gameplay, enabling gamers, car enthusiasts, and motorsport fans to collect and trade officially licensed digital vehicles and play and compete with their digital collectibles in a growing range of racing and open-world games. In partnership with Automobili Lamborghini, Motorverse has launched the world’s first interoperable digital car - the Lamborghini Revuelto.
Gravitaslabs is a technology company and creative studio working with iconic global brands to define and execute their digital engagement and Web3 strategies. From creating and deploying gamified, immersive marketing platforms and digital experiences to building games and engaged communities, Gravitaslabs supports companies across automotive, entertainment, sports, and fashion. The company is the exclusive partner for designing, developing, and managing Fast ForWorld's platform and ecosystem with Automobili Lamborghini.
