The Brave browser will give users more freedom to choose whether to view Ads. Publishers must purchase and spend BAT to get their advertisements shown to users. Users who choose to view Ads and take relevant actions (such as purchases or clicks) will get paid in BAT.
For example, the Brave browser provides an Ad-free YouTube video experience. Users can choose to donate BAT to YouTube content creators they like. Alternatively, users can accept YouTube Ads and get paid for each Ad they watch. Some of this payment can also get distributed to the YouTuber. This feature is built into the Brave browser so YouTube content creators can start receiving BAT as soon as they sign up with the Brave platform.